Being able to reach the consumer directly through blogging and tweeting is a retailers dream. Having the capability of displaying marketing messages and specific products right to the customers, can help any retailer reach their ultimate goal; more sales. According to Twitter’s site, retailers are in the top brand categories that people want to hear from on Twitter (Alfonsi, 2013). Any retailer looking to connect with their customers and talk about products and shopping must be able to embrace social media and start conversations about their brand.
So what are some best practices when putting out information about your brand and product? Let’s first look at your competitors. By looking at the conversations already going on with other companies, you can see what they’re tweeting and what’s trending. This can help retailers that are just beginning their social media sites. Listen to what your competitors are tweeting about and how they engage their followers (Alfonsi, 2013). See what hashtags are being used or look for industry trends through keywords. Listening before you tweet can help you develop and create the most appropriate (and fun) posts to your future and existing customers.
Once you have your followers engaged and interested in your content, it is time to respond back. Social media relies on conversations so it is important to jump in and be part of them (Bolsinger, 2014). Social media users love to share their feedback and ask questions. It is important to embrace this form of speaking directly with the consumer and respond in a way that is both professional and helpful. Don’t talk to your followers as customers, talk to them as new friends that are trying to discover all about you and your brand.
Lastly, keep the conversation going. You know you have a great posts and content that people love, but when followers stop seeing tweets they’ll think you’ve forgot about them. At the same time it is also important to understand that if you don’t have a strong message, don’t tweet at all. Your followers won’t pay attention if your tweets lack authenticity and power (De Buele, 2014). Bottom line, every twitter page is unique and it is important to define your “online personality”. Following the best practices to tweeting and blogging can only enhance your success in the social media world.
Alfonsi, R. (2013). NRF Annual Convention: Four tips for small retailers on Twitter. Twitter. Retrieved from https://blog.twitter.com/2013/nrf-annual-convention-four-tips-for-small-retailers-on-twitter
Bolzinger, K. (2015). What kinds of content to publish and share. Moz. Retrieved from https://moz.com/beginners-guide-to-social-media/best-practices
De Buele, S. (2014). 6 Tips to Boost Your Twitter Conversations. Social Media Examiner. Retrieved from http://www.socialmediaexaminer.com/6-tips-boost-twitter-conversations/