Social media is one of the most effective ways for a marketer to reach an audience.  With all the different social media sites like Twitter, Instagram and Facebook, it is important for marketers to understand how to manage these sites.  Having the proper social media tools is a necessity for marketers to efficiently manage all of their social media sites.  Marketers must be able to know what types of tools are available and what types of tools will work best for their business.  Here I will discuss several important tools that are a necessity for these social media gurus.


Hootsuite is a must have for any business that has multiple social media networks.  It allows you to schedule messages and tweets, track brand mentions and analyze social media traffic.  It can help you manage up to 100 social networks to launch campaigns across multiple channels, promote your brand, help customers, and more.  Hootsuite offers a free, pro and enterprise solution for managing social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration (Zeevi, 2014).


UberVU is an analytical software that can help companies pinpoint which social networks drive the most clicks and traffic.  A brand can have hundreds or thousands of likes, but those likes aren’t translated into sales.  By using this tool, it can help redefine the exposure of your brand and help identify the best way to reach a specific target market. Just last year Hootsuite acquired uberVU because of the amount of data available and because of its social analytics platform that they have.


Tweetdeck is another social media tool that specifically manages Twitter accounts. TweetDeck’s interface consists of a series of customizable columns, which can be set up to display your Twitter timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user (Wikipedia, 2015).  Just like the other social media tools mentioned, TweetDeck can also schedule tweets for a future delivery.

With the use of these three tools for monitoring social media sites, a business can ensure that the proper information is being delivered to the target audience and feedback can be seen almost immediately.  Having social networks is a necessity these days for any business so you need to make sure they are run correctly.  The most important part in using these tools is the feedback that comes from it and ability to use that feedback to improve future practices.


Wikipedia (2015). TweetDeck. Wikipedia. Retrieved from

Zeevi, D. (2014). The best social media management tools. Dashburst. Retrieved from